The Climatalist is back! And this time, we're going abroad. This week we're in Lake Hāwea, New Zealand, speaking to Geoff Ross, former entrepreneur turned regenerative farmer who is transforming Lake Hāwea Station into a model for climate-positive agriculture. Geoff shares how regenerative practices are not only restoring the land but also driving real business value like selling carbon-positive merino wool to brands like Allbirds for the world’s first carbon-zero shoe (the green premium in action!). From sustainability to profitability, this conversation explores why the future of farming is regenerative.

The Climatalist is back! And this time, we're going abroad. This week we're in Lake Hāwea, New Zealand, speaking to Geoff Ross, former entrepreneur turned regenerative farmer who is transforming Lake Hāwea Station into a model for climate-positive agriculture. Geoff shares how regenerative practices are not only restoring the land but also driving real business value like selling carbon-positive merino wool to brands like Allbirds for the world’s first carbon-zero shoe (the green premium in action!). From sustainability to profitability, this conversation explores why the future of farming is regenerative.